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Sales & Business Growth Executive

Company: RukaPay

Location: Kampala, Uganda (TMT Building, Naguru-Bukoto)
Department: Business Development
Reporting to: Business Development Manager
Employment Type: Full-time

Job Summary

The Sales & Business Growth Executive is responsible for managing the full merchant lifecycle — from acquisition and onboarding to activation, retention, and revenue growth. The role ensures merchants are actively transacting and contributing to overall business performance.

Key Responsibilities

Customer Acquisition & Sales

  • Identify and onboard high-potential merchants aligned to revenue targets.

  • Build and manage a structured sales pipeline.

  • Negotiate and close commercial agreements.

  • Achieve monthly, quarterly, and annual sales targets.

Market Research & Prospecting

  • Conduct market research to identify new opportunities and customer needs.

  • Prospect through field visits, networking, referrals, and partnerships.

  • Analyze competitor offerings and pricing.

  • Provide market insights to management.

Merchant Activation & Usage

  • Drive first transactions within 48–72 hours of onboarding.

  • Ensure complete merchant setup.

  • Convert inactive merchants into active users.

  • Track and improve activation rates.

Relationship Management & Retention

  • Manage and grow a portfolio of merchants.

  • Maintain regular engagement and follow-ups.

  • Act as the main point of contact for merchants.

  • Resolve issues through coordination with internal teams.

Revenue Growth & Expansion

  • Drive transaction value (TPV) per merchant.

  • Upsell and cross-sell relevant products and services.

  • Identify sector-based growth opportunities.

  • Increase merchant contribution to overall revenue.

Reporting & Performance Tracking

  • Maintain accurate CRM records and sales pipeline.

  • Provide weekly performance insights and reports.

  • Track activation, retention, and revenue metrics.

Collaboration & Teamwork

  • Work closely with product, operations, and marketing teams.

  • Escalate and resolve merchant-related issues.

  • Provide feedback on product improvements.

Key Performance Indicators (KPIs)

  • Activation Rate (%)

  • Active Merchant Rate (%)

  • Average TPV per Merchant

  • Revenue per Merchant

  • Merchant Retention Rate

  • Pipeline Conversion Rate

  • Time to First Transaction

  • Number of High-Value Merchants Acquired

Qualifications & Experience

  • Bachelor’s degree in Business Administration, Marketing, or a related field.

  • 2–3 years’ experience in sales, business development, or account management.

  • Experience in fintech, payments, telecommunications, or FMCG is an added advantage.

  • Proven track record of meeting or exceeding sales targets.

Key Skills & Competencies

  • Strong sales, negotiation, and closing skills.

  • Excellent communication and interpersonal abilities.

  • Strong analytical and problem-solving skills.

  • Self-driven, proactive, and results-oriented.

  • Ability to build and manage client relationships.

Working Conditions

  • Frequent field visits and client meetings.

  • Flexible working hours based on business needs.

Remuneration & Benefits

  • Competitive basic salary plus commission-based incentives.

  • Health insurance and additional company benefits.

  • Opportunities for training, professional development, and career growth.

How to Apply

Send your application to:

📧 hr@rukapay.co.ug

Deadline: 23 March 2026

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Join the FITSPA community and get involved in the development of the Fintech ecosystem.

1st Floor, Wildlife Tower

Plot 31 Kanjokya St

P. O. Box 111834, Kampala

info@fitspa.ug

(+256) 393 225 818

News Letter

Get business news, tip and solutions to your problems from our experts.

Copyright 2026, All Rights Reserved

Join the FITSPA community and get involved in the development of the Fintech ecosystem.

1st Floor, Wildlife Tower

Plot 31 Kanjokya St

P. O. Box 111834, Kampala

info@fitspa.ug

(+256) 393 225 818

News Letter

Get business news, tip and solutions to your problems from our experts.

Copyright 2026, All Rights Reserved