Vice President (VP) of Marketing


At SafeBoda we believe that everyone in African cities should have access to affordable services at a click of a button. Our platform is carefully designed to meet the needs of African consumers as a one-stop shop for transportation, payments, and on-demand services. While motorcycle taxis serve as the lifeblood of many cities in Africa, they are extremely unsafe and disorganised. Our safe, convenient, transportation platform provides for Africa’s booming young population as well as creates community and stability for our rider fleet. Our payments and on-demand services empower our users to transfer money, pay bills and deliver packages instantly from the comfort of their homes.

Operational in Uganda, we are a venture-funded Series B company that is already having a huge impact on millions of people in Africa. Our backers include Google, Unbound, GoVentures (GoJek’s VC), AllianzX, Yamaha, and Beenext, among others. We have a passionate and highly engaged team of superstars based in East Africa. Together, we aim to revolutionise transport and payments delivery in Africa’s cities.

Job Summary:

As the VP of Marketing at SafeBoda, you will be at the helm of our marketing team, steering the company towards impressive growth and brand development. Your role will be pivotal in scaling our services while focusing on customer acquisition, retention, and resurrection.

Key Responsibilities:

  • Strategic Leadership: Craft and guide strategies that reflect SafeBoda's values; encourage innovative ideas and contribute to the company's broader strategy.
  • Team Management: Develop team skills and foster a collaborative working environment.
  • Data Analysis: Lead in understanding market trends and customer needs to inform business strategies.
  • Customer Acquisition, Retention, & Resurrection: Create targeted marketing campaigns based on customer segments while establishing a continuous feedback loop to understand their needs.
  • Brand Development: Shape SafeBoda's story and safeguard our reputation.
  • Collaboration & Partnerships: Facilitate cooperation across departments and build beneficial external partnerships.
  • Budget Management:  Manage budgets with a keen eye on ROI, balancing CAC and LTV effectively.
  • Product Marketing: Strong understanding of facilitating go-to-market strategy for various products.

What we are looking for:

  • Bachelor's degree in Marketing, Business, or related field
  • A minimum of 5-7 years of experience in marketing with a proven track record of success
  • Experience in a marketplace or transportation industry will be an added advantage
  • Experience in growth hacking, digital customer acquisition strategies
  • Strong leadership and team management skills
  • Excellent analytical and data interpretation skills
  • Laser-focused on growth and results-oriented
  • Strong interpersonal skills and a passion for understanding and serving customers
  • Ability to challenge existing thinking and bring fresh perspectives


  • Competitive salary, & Employee Stock Options (ESOP)
  • Health insurance
  • Free tasty lunch every day for all staff at the SafeBoda academy
  • Free SafeBoda wallet balance to take daily rides to and from work
  • Paid annual leave
  • A supportive team environment with mentorship from SafeBoda leadership 
  • Be a critical part of a team at the pinnacle of tech entrepreneurship in Africa

Company Values

  • Community – we started as a small community of Boda drivers and we will never forget this. We share lunch and we care about our community of staff, drivers, entrepreneurs, and customers.
  • Innovation – we challenge the status quo and believe positive change is possible. We bring solutions that constantly require us to think out of the box. 
  • Transparency – We are open-minded in what we do. We have candour and share our experiences openly without fear of judgement. We love feedback on our product and our performance so that we can improve every day. 
  • Safety – if we don’t care about safety ourselves, then how can we change our industry for the better? 
  • Trust – we expect customers to trust our drivers and entrepreneurs, so we need to trust one another in everything we do. 
  • Integrity - We hold ourselves to the highest standard and we are accountable for our actions. We deliver what we say we will deliver. 
  • Collective Commitment - teams and entrepreneurs are allowed to disagree while a decision is being made; however, everybody must commit to it once a decision has been made. “I agree and I commit, I disagree and I commit”.

Ready for the Challenge?

Send an email to, and CC, attaching your CV and a Cover Letter indicating why you are the right fit for the role. Please use "VP of Marketing” as the email subject.