Junior Product Analyst



Numida is a rapidly growing digital microfinance institution (MFI) in East Africa focused on serving Micro-and Small Businesses (MSBs). Thanks to our proprietary technology and credit processes, we provide growth and working capital to verified MSBs, resulting in high portfolio yields and a high impact on our borrowers’ livelihoods.

Through the Numida mobile app, small business owners apply for convenient and unsecured, short-term business loans by digitally submitting evidence of business ownership and activity. Our proprietary due diligence process, combining machine validation and human review, allows a first lending decision to be made in less than 72 hours and disbursed digitally via mobile money.


Traditionally overlooked and underserved Micro and Small Businesses (MSBs) in emerging markets deserve to have great tech built to serve their needs. Numida is the first and largest mobile platform in East Africa focused on offering convenient, accessible, and appropriate financial services specifically to MSBs. With the wealth of data collected through our platform, we are well positioned to connect business owners to the financial and non-financial services they need in order to grow their business, whether it be credit, savings, insurance, payments, logistics, customer acquisition, or financial & HR management.

Due to our deep knowledge of our customers, Numida is becoming renowned for building technology that MSBs love. Within 10 years, we anticipate enabling at least 1 million small business owners on the continent to achieve their dreams.


We are looking for ambitious junior staff to drive forward our product development through user testing and market research. Junior Product Analysts MUST have a long-term interest in product development, they will work directly with Numida’s product team to collect feedback on new product designs from our clients and potential clients. This role requires strong execution skills, the ability to think critically about user interface design.


  • Conduct user research to understand expectations, behaviors and how to create value for clients (internal and external), with shadowing and human-centered design practices.
  • Co-design and implement Product experiments (MVPs, A/B tests, etc) and ensure product development is constantly learning and using practical knowledge
  • Help in any capacity needed to test out new and or existing products that Numida is or has developed.
  • Help define metrics, or use existing ones, and monitor them to evaluate if the product direction (priorities, new products and features) is driving value and customer satisfaction.


  • Prior experience running field surveys.
  • Demonstrated ability to quickly build trust and rapport with interview subjects.
  • Strong observation skills and ability to think critically about root causes of confusion when observing user behavior.
  • Interest in a future career in design or product development
  • Proficiency in Microsoft Excel.
  • Strong interpersonal communication skills.
  • Past design experience is a plus.


  • A highly productive, results-oriented, self-driven professional committed to excellence.
  • A creative problem solver with a strong intuition.
  • A fast learner who is entrepreneurial in spirit.
  • A balanced planner and doer who can manage a heavy workload effectively.
  • A collaborative individual who relies on feedback to rapidly iterate and improve on your work.
  • A team player who is not afraid to ask for help when needed.


At Numida, we believe our values make a difference

  • We are committed to active inclusion and diversity
  • We are transparent
  • We succeed when our customers succeed
  • We do not only get things done, but also in the right way.
  • We value, support and help each other grow.
  • And we have fun!


This is a full-time, high-growth role in an early-stage East African technology start-up. We are an unconventional business, and our workplace is inspiring with a lot of opportunities for personal growth and fun. You will receive a competitive salary and have the opportunity to work with a dynamic and diverse team based in Kampala, Nairobi, San Francisco, and Vancouver.

Numida is committed to maintaining 50/50 gender balance in our team. Qualified female candidates are encouraged to apply.

Expected Start Date:

5 December 2022