Stephen Asiimwe

Executive Director at PSFU

Stephen is one of the most highly skilled, talented, versatile, honest and multi-disciplined, accomplished and experienced business managers in the Eastern African region. A pioneer regional media practitioner, and also an accomplished businessman, manager, marketer, lecturer, speaker, and statesman. 

Before joining Private Sector Foundation Uganda, Mr. Asiimwe was the Chief Executive Officer (CEO) of the Uganda Tourism Board (UTB), where he took over leadership as Uganda's chief tourism marketing and promotional chief from February, 2014-February, 2019.

With his qualification and experience as a manager, marketer, lobbyist, strategist, writer, editor, teacher, trainer, international faculty, speaker, Stephen has served as the one of the most-influential persons to serve as the country and board's external contact and spokesperson with the local, regional and international media and travel trade. His influence has made a difference in bringing the tourism sector as the top forex earner at US$1.35 billion and 10% of GDP.  

Mr. Asiimwe is a graduate of the Development Associates International (DAI) Post Graduate Programme at Uganda Christian University (UCU) and was awarded a Masters degree in Organizational Leadership and Management. He is also a graduate of Makerere University with a BA in Social Sciences (Political Science and Sociology). He also holds a number of postgraduate diplomas and certificates in Education, Management, Marketing, Media and Communication